Professional Summary

Experienced Graphic Designer and Digital Marketing Professional with a decade of success crafting impactful digital campaigns, enhancing user experience, and spearheading strategic design initiatives. Demonstrated expertise in creative design coupled with adept management of comprehensive digital strategies.

Work Experience

eCommerce Content and Optimization Specialist

BISSELL Homecare Inc.

Chicago, IL (Hybrid/Remote) | Aug. 2020 - Present

• Develop and implement A/B testing strategies that generated over $500,000 in revenue in 2023

• Collaborate with cross-functional teams to align on digital strategies

• Conduct comprehensive user research to inform design decisions

• Successfully led the implementation of a new A/B testing platform, global strategy and learning roadmap

• Design and present user-centered design strategies that has led to an 11% increase in conversion rate in the last year

Graphic Designer

Riddell Sports

Des Plaines, IL | March 2018 - Sept. 2019

• Developed multi-platform advertising campaigns including email, social media and website development

• Collaborated with internal and external stakeholders to communicate project details, production updates and data metrics

• Designed visual concepts for annual content shoot including jersey design and photography/video content

• Produced and edited high-quality photography and video for use in all marketing campaigns

Digital Marketing Specialist

Gerber Plumbing Fixtures

Woodridge, IL | March 2015 - February 2018

• Managed re-brand of two company brands including development of all new websites, email, social media and advertising campaigns and sales/marketing collateral

• Tracked and reported on key performance indicators, providing recommendations to improve user experience

• Developed and deployed all email campaigns using Salesforce/Eloqua and create new strategies based on A/B testing and data.

• Utilized project management platforms, Asana and Wrike, to manage all digital projects from start to finish

Creative Services Coordinator

WNBA Chicago Sky

Skokie, IL | Jan. 2013 - March 2015

• Increased views on Sky website in one year by 31%, monthly unique visitors by 36%, and time on website to 6.03 minutes

• Produced high quality marketing and promotional materials for multi-platform campaigns for web, social and email

• Created content for all print campaigns including game day promotional giveaways, game tickets and team schedule

• Managed team website content daily, updated with real-time game stats and content and off-season player updates

Volunteer Experience

Level 2 Volunteer & Volunteer Mentor

Paws Chicago

Chicago, IL | Oct. 2019 - Present

• Provide comprehensive training to new volunteers, emphasizing the importance of socializing animals and assisting potential pet parents in finding their ideal companions

• Trained to implement behavioral training techniques to enhance the socialization and adoptability of sheltered animals

• Ensure the well-being of animals by regularly cleaning their living spaces

Education

UX Design Certification

Google

2024 - Present

Master’s Degree, Sports Management

Western Illinois University

Macomb, IL | Aug. 2011 - Dec. 2012

Journalism Courses

University of Westminster

London, England | June - July 2010

Bachelor’s Degree, Graphic Design and Journalism

Western Illinois University

Macomb, IL | Aug. 2008 - May 2011