Website Optimization
Landing Page Redesign
By changing the hero banner to a close up image or gif of an everyday stain and change the header to a job to be done, it helped evoke emotion from the consumer and allowed them to connect with the cleaning issue they needed to solve.
Landing Page Redesign
By changing the hero banner to a close up image or gif of an everyday stain and change the header to a job to be done, it helped evoke emotion from the consumer and allowed them to connect with the cleaning issue they needed to solve.
Simplifying Mobile Cart Product Tile
I noticed that the product tiles in the cart were unnecessarily long, so I simplified the tile to make it shorter. This allowed consumers to move through the Mobile cart quicker to check out. This resulted in a $200,000 revenue increase in one year.
Product Detail Page Redesign
By changing the look of the Product Detail Page, I was able to show more information above the fold and make it easier for consumers to find what they needed. This resulted in a 15% increase in engagement and 8% increase in conversion.
Product Review Tile Design
By adding a carousel to display reviews on the homepage, consumers were able to see real reviews from purchasers right away. This resulted in an increase of 20% Product Detail Page engagement and 5% increase in conversion.
Redesign of Homepage Navigation
I conducted interviews through UserTesting to get feedback on our navigation. Participants said it was overwhelming with too many options. I changed the navigation to only contain 4-6 personalized items in a carousel. This resulted in a 4% increase in conversion.
Category Banner Design
I conducted interviews through UserTesting to get feedback on category pages. Participants said it was too many text and they couldn’t find where they wanted to go. I added subcategory tabs and reduced the amount of tabs on the page. This resulted in a 24% increase to subcategory pages and 6% increase in conversion.
Two Products Shown vs. One
As a way to create a better user experience on Mobile, I tested adding two products to a row instead of one product taking up the entire screen. This resulted in a 9% increase in engagement and 6% increase in conversion.
Additional Tile with Content
By adding personalized content on a subcategory page, we were able to get consumers engaged with our content and in turn resulted in a 2% conversion increase for the product shown.
